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Our Marketing Plan
Not all
homes are created equal and neither are all REALTORS®. What sets us
apart is our attention to the highest level of performance for our
clients. It's reported that over 70% of all first inquiries
regarding real estate are derived from the Internet. Therefore
we've placed critical attention to the use of both technology and
fundamental applications to insure you the most satisfaction to the
process. They are as follows:
Stage 1:
Preparing the Home for Sale
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Property
Inspection - Before we list your home, we will inspect and
identify improvements that could increase profit on the sale
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Staging
- When needed, a professional decorator will stage your home so
it can be presented in its best possible light.
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Establishing Goals - Markets can fluctuate so it's important to
establish your goals so that we can work hard to meet them.
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Listing
Price - Establishing a competitive listing price is critical to
the success of the sale. We use the most advance CMA tools to
derive the right price.
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Identify
profitable home improvement opportunities |
Stage 2:
Promoting the Property
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Digital
photography - Like every home we list, once your home is ready
to list, we will have professional quality digital photos
taken.
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Full-color property brochures - Beautifully designed
brochures will be created for both print media as well for a PDF
virtual brochure on our website. |
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Full-color postcards of your home will be designed and mailed
out.
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Distributed at showings, open houses, public venues, and direct
mail
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Step
3: Technology Tools
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IDX -
The Internet Data Exchange
is an electronic list of Homes for Sale sent out on the
web. Your home will be listed on several real estate websites.
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Our
Website - www.miznerestateproperties.com
will feature this entire list of property listings for all
viewers who come to this site to search for homes.
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Email
Updates – Our website also features an automated MLS search for
clients who are seeking properties. They can enlist their search
on our site, and receive emails daily with listings that meet
their criteria. Your home will be featured in that service.
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Wireless
Devices - Survey's indicate that consumers have a high
expectation for instant data retrieval and communication.
Recognizing the consumer’s high expectations we have set our
goal to exceed their expectations. Our company embraces and
assists our agents in maintaining complete wireless
connectivity. |
Stage 4: Media Advertising
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Major
local and community newspapers
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Florida
Estate Magazines
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Homes
and Land Magazine |
Step 5:
Showing Your Home
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Agent
Open House – We will invite all local agents to your home for a
roll out presentation
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Public
Open House –We will hold a public open house and present your
home
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Marketing Kits – All materials regarding the promotion of your
home i.e., flyers, brochure, business cards will be available on
onsite. |
Step 6:
Expectations
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All
calls and email inquiries regarding your home are followed up
immediately.
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Access
to your property will be secured by us though secure lockboxes.
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Full
details of prospective buyers are analyzed before you accept any
offer. |
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